From Regional VP to EMEA Leader: Placing a High-Performing Analytics Executive Who Exceeded Quota by 57%

A niche headhunting project to secure a Native experienced sales professional who had to be a Czech speaker, and willing to relocate to London, UK

optima europe header

The Challenge

A global leader in CRM and analytics software needed a senior sales and analytics leader for the CEE & CIS region - a complex, multi-market role requiring both commercial excellence and the ability to develop high-performing teams across diverse markets. The hire needed to deliver results from day one while building the foundations for long-term regional leadership.

The Client

Tableau is a visual analytics platform that transforms raw data into interactive dashboards and visualizations, enabling organizations to make data-driven decisions.

Headquarters
Seattle, WA
Employees
5000
Funding
Acquired by Salesforce in 2019 for $15.7 billion
Investors
Salesforce
Valuation
TBC

Our Approach

Optima Search | Europe & America ran a targeted search focused on candidates with demonstrable quota attainment in multi-regional analytics or SaaS sales roles — not just leadership experience, but proven commercial results in comparable environments.

Two people working together at a wooden desk with laptops and paper documents covered in handwritten notes and diagrams.
  • Deep stakeholder consultation to understand cultural priorities and performance benchmarks.

  • Strategic alignment assessment — evaluating each candidate's ability to scale responsibility across regions over time.

  • Focused candidate identification: executives with a track record of quota overperformance in EMEA analytics or SaaS markets.

The Results

Over four years and three promotions, Paul C. consistently exceeded targets and expanded his remit from a single region to pan-EMEA leadership - a direct outcome of a precision-matched placement from day one.

1
2023-2024
Promoted to EMEA-wide leadership
2
1,800
Profiles reviewed
3
7
Candidates presented
4
4
Interview rounds

Further Results

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2020–2022
Regional VP — CEE & CIS
157% (FY21) | 128% (FY22)
2022–2023
Regional VP — CEE & Austria
117% of quota
2023–2024
Promoted to EMEA-wide leadership

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