From Regional VP to EMEA Leader: Placing a High-Performing Analytics Executive Who Exceeded Quota by 57%
[A US-based manufacturing leader in fibre-reinforced urethane products had built a strong footprint across marine, automotive, and construction sectors - but needed a seasoned European Sales Manager to lead its next phase of regional growth. The role required not just sales experience, but deep sector knowledge in composite materials and the ability to hit the ground running in a new market.]
The Challenge
A global leader in CRM and analytics software needed a senior sales and analytics leader for the CEE & CIS region - a complex, multi-market role requiring both commercial excellence and the ability to develop high-performing teams across diverse markets. The hire needed to deliver results from day one while building the foundations for long-term regional leadership.
Our Approach
Optima Search | Europe & America ran a targeted search focused on candidates with demonstrable quota attainment in multi-regional analytics or SaaS sales roles — not just leadership experience, but proven commercial results in comparable environments.
Deep stakeholder consultation to understand cultural priorities and performance benchmarks.
Strategic alignment assessment — evaluating each candidate's ability to scale responsibility across regions over time.
Focused candidate identification: executives with a track record of quota overperformance in EMEA analytics or SaaS markets.
The Results
Over four years and three promotions, Paul C. consistently exceeded targets and expanded his remit from a single region to pan-EMEA leadership - a direct outcome of a precision-matched placement from day one.
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