How We Placed a Business Development Director for a Global Real-Time Experience Platform
Business Development Director – Global Real-Time Experience Platform
The Challenge
A global leader in real-time, multi-channel experience platforms – serving live sports, iGaming, and fan engagement sectors – needed a seasoned business development professional to spearhead client partnerships, develop tailored solutions, and drive sustained revenue growth. The hire required deep expertise in digital marketing platforms, SaaS sales, behavioural analytics, and the ability to translate generative AI and machine learning capabilities into compelling client value propositions.
The Client
Real-Time Experience Platform / MarTech / SaaS company offering generative AI and ML-powered personalised video and rich media experiences. Serves live sports, iGaming, and fan engagement markets in 30+ languages across multiple channels.
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Our Approach
Optima Search | Europe & America ensured a precise match between Hugo's skills and the client's strategic objectives.
Client discovery: Partnered closely with the client to identify the key competencies and leadership qualities required – including behavioural retargeting, dynamic creative optimisation, and performance media expertise.
Role alignment: Hugo's extensive background in business development – combined with experience in generative AI applications, performance media, and dynamic creative solutions – positioned him as the ideal strategic fit.
Strategic talent sourcing: Focused on candidates with deep understanding of digital marketing platforms, SaaS sales, and behavioural analytics in high-growth, innovation-led environments.
The Results
Hugo V. was successfully placed as Business Development Director in 2016 and has remained a cornerstone of the organisation's growth strategy ever since. Over eight years, his tenure significantly exceeds the industry average for similar roles — reflecting strong cultural alignment, strategic impact, and the long-term value of precision recruitment.
8+ years driving client acquisition, AI-powered personalisation strategy, and long-term revenue growth across live sports, iGaming, and fan engagement sectors.
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