How We Placed a Senior Sales Director for a Global Personalisation Platform Across Northern Europe
Senior Sales Director, Northern Europe – Global Personalisation & Experience Platform
The Challenge
A global personalisation and experience platform – enabling brands to deliver 1:1 personalised, optimised, and synchronised digital experiences across channels and devices in over 30 languages – needed a Senior Sales Director to lead regional expansion across Northern Europe. The hire required deep expertise in eCommerce and marketing technology, a strong track record of building high-performing sales teams, and the ability to drive long-term enterprise client relationships at scale.
The Client
MarTech / eCommerce Personalisation SaaS company offering Experience OS – AI-powered personalisation across channels and devices. Serves hundreds of enterprise clients globally in 30+ languages.
Headquarters
Employees
Funding
Investors
Valuation
Our Approach
Optima Search | Europe & America executed a meticulous recruitment process focused on long-term leadership fit.
Deep client collaboration: Worked closely with the client to understand sales and regional growth objectives, identifying the ideal leadership profile for the Northern European market.
Leadership alignment: Alex's expertise in managing high-performing sales teams and proven success in driving revenue growth through personalised marketing strategies made him the ideal fit for the role.
Targeted candidate search: Focused on professionals with a strong background in eCommerce, digital marketing, and SaaS sales – particularly those with experience in personalising enterprise customer journeys.
The Results
Alex P. was successfully placed and has been a key contributor to the organisation's continued success across Northern Europe. Over five years, he has consistently exceeded sales targets, scaled his regional remit, and built sustainable, high-value enterprise partnerships – a direct outcome of precision-matched placement from day one.
1
5+ Years
Tenure with the organisation
2
4 Regions
Covered across career progression
3
Consistent
Quota overperformance across all roles
Further Results
Career Progression
2018
Sales Director, UK
Initiated and executed sales strategies expanding UK market footprint.
2018–2022
Sales Director, UK, Nordics, MEA & APAC
Expanded across multiple regions, driving revenue and market penetration.
2022–Present
Senior Sales Director, Northern Europe
Leads strategic sales efforts, acquiring new clients and deepening existing relationships.
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